Websites Are the New Storefronts (And Yours Needs a Good Power Wash)
Ah, Jackson Hole. Where the mountain air is fresh, the views are Instagram-worthy, and small businesses like yours are the heartbeat of the town. But let’s talk about something a little less scenic: your website.
If your business has a physical location, you probably sweep the sidewalk, tidy up the shelves, and maybe even Windex the windows (on a good day). But when’s the last time you gave your website the same love?
“But I have a website… isn’t that enough?”
Short answer: Nope.
Long answer: Not if it looks like it was built during the Myspace era or takes longer to load than a lift line on powder day.
Your website is your digital storefront. It’s often the first impression customers have of you—and in a town like Jackson where locals and tourists alike rely on Google more than word-of-mouth, it matters. A lot.
Let’s Do a Quick Self-Check:
Ask yourself:
Does your website look good on a phone?
Is it easy to find your hours, location, or menu/services?
Is your contact info up to date?
Is it loading faster than you can say “Tetons”?
Has anything been updated in the past year (or five)?
If you’re mentally sweating right now—don’t worry. We’re not here to shame, we’re here to shine (your site up, that is).
The Basics of a Great Small Biz Website:
1. Mobile-Friendly = Customer-Friendly
Over 60% of searches happen on mobile. If your site isn’t easy to use on a phone, you’re losing people faster than free samples at the farmers market.
2. Clear Info Wins
People are looking for quick answers: your hours, your location, your offerings. Make it easy to find. Bonus points for an FAQ page.
3. Pretty (but not too pretty)
Yes, we love a beautiful design—but not at the cost of usability. Keep it clean, on-brand, and make sure text is easy to read (light gray on white? Just... no).
4. Fast Load Time
If your site takes longer than three seconds to load, Google and your customers are both going to peace out.
5. Update It Like You Mean It
That “Summer 2021 Events” banner isn’t helping your credibility. Regular updates show people—and search engines—that you’re active and reliable.
Not Sure Where to Start?
That’s where we come in. At Mayberry Creative, we help Jackson businesses like yours build and refresh websites that actually work—no fluff, no tech jargon, no weird stock photos of people high-fiving.
Whether you need a full redesign or just a little digital spit-shine, we’ve got your back. And we promise we won’t judge you for still using Comic Sans. (Okay, we might a little.)
